The Blog

Learn how to transform your company with strategic email marketing.

Hey, I’m Lauren

Self-proclaimed “email geek," I help e-commerce businesses unleash their email marketing potential.

My mission is to humanize email marketing with refreshingly honest education and consulting. And to teach more marketers to love email, too. 

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How do we learn more about our customers’ preferences without sending them running in the opposite direction and instead engage them so they’re open to sharing?

Case Study: How Live Polls Increased Click Rate by 53%

Cast Study: How Implementing Live Polls Increased Click Rate by 53%

Email deliverability can be quite complex, but knowing the basics is all you need as a small business owner. Here are three things you should know and one action item to positively impact your sender reputation.

Email Deliverability: Why Your Sender Reputation Matters

Email Deliverability: Why Your Sender Reputation Matters

How do you get a customer to open an email? It’s not as difficult as you think. I’m sharing my top four tips on how to start.

Using Email Marketing to Build Customer Relationships

How to increase my email open rates

Free Template

Snag My Email Framework

This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process. 

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