How do we learn more about our customers’ preferences without sending them running in the opposite direction and instead engage them so they’re open to sharing?
Email deliverability can be quite complex, but knowing the basics is all you need as a small business owner. Here are three things you should know and one action item to positively impact your sender reputation.
How do you get a customer to open an email? It’s not as difficult as you think. I’m sharing my top four tips on how to start.
This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process.