The Blog

Learn how to transform your company with strategic email marketing.

Hey, I’m Lauren

Self-proclaimed “email geek," I help e-commerce businesses unleash their email marketing potential.

My mission is to humanize email marketing with refreshingly honest education and consulting. And to teach more marketers to love email, too. 

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What do you do when tasked with a re-engagement email campaign of 270,000 dormant email addresses? Here’s what we did!

Re-Engagement Email Campaign for 270,000 Contacts: A Case Study

Been a while? Here's my sure-shot strategy to avoid rookie mistakes when re-engaging your e-mail audience!

How do we learn more about our customers’ preferences without sending them running in the opposite direction and instead engage them so they’re open to sharing?

Case Study: How Live Polls Increased Click Rate by 53%

Here's some proof that giving your customers some extra special attention will make your sales soar!

Free Template

Snag My Email Framework

This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process. 

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