The Blog

Learn how to transform your company with strategic email marketing.

Hey, I’m Lauren

Self-proclaimed “email geek," I help e-commerce businesses unleash their email marketing potential.

My mission is to humanize email marketing with refreshingly honest education and consulting. And to teach more marketers to love email, too. 

Learn More About Me >

How a simple format change helped our hardware and home improvement client lift click rates and rethink what makes an email connect.

How a Simple Format Change Drove a 166% Lift in Click Rate: Case Study

Testing Image-Based vs. Text-Based Emails

How we helped a hardware and home improvement client revamp their email marketing by rethinking their signup strategy.

Boost Email Engagement with This Proven Sign-Up Form Strategy

How to Triple a Mobile Submit Rate

Free Template

Snag My Email Framework

This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process. 

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