Client: Arrow Sewing
Store Type: E-commerce
Email Type: Nurturing / Engagement
Objective / Strategy:
To create a monthly, non-promotional touchpoint that nurtures the relationship with Arrow Sewing’s audience. This email inspires, builds trust, and encourages interaction without pushing a sale. It highlights how customers use Arrow’s products and gives them creative, meaningful ways to engage with the brand.
Messaging Approach:
This email centers around a featured "Arrow Creator," quilting industry influencer Sharon Holland. With a bold “Meet the Creator” header and engaging visual design, the focus is entirely on Sharon—her story, her projects, and her role in the sewing community.
Links drive readers to Sharon’s content: her free quilt pattern, fabric collections, and Instagram, not just the Arrow Sewing site, putting value and connection before conversion.
Design Highlights:
- Hero image features Sharon and her quilt, tying into the overall color palette
- Bright, engaging layout that mirrors the colors in Sharon’s garden gate quilt
- Use of a subtle star animation (GIF) for movement
Clean CTA icons for clear, accessible navigation
Subject Line/Pre-Header:
SL: Her style? Modern–Traditional.
PH: Learn more about Arrow Creator Sharon Holland
See another Creator Spotlight example to showcase consistency and engagement.
