Email Example #6

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Nurturing / Engagement 

Objective / Strategy:
To create a monthly outreach that is not sales-focused, but instead aimed at strengthening the connection with the brand's audience. This email seeks to inspire, build trust, and encourage engagement without emphasizing sales. It highlights how customers utilize Arrow's products while providing creative and meaningful ways to engage with the brand. Additionally, it aims to reinforce the relationship between the brand's affiliates and its audience. This email also includes a Giveaway, hosted by the Creator.

Messaging Approach:
This email highlights quilting influencer Victoria Newmyer as the featured affiliate. With a bold “Meet the Creator” header and captivating visuals, the spotlight is on Victoria—her journey, her projects, and her impact in the sewing community. Links guide readers to Victoria’s Sew-Along, blog, and Instagram, prioritizing value and connection over direct sales. Providing an exciting giveaway at the end of the email is a subtle "thank you" to readers who got to the end.

Design Highlights:

-Flashy, bold, and colorful hero image featuring Victoria
-Brief but compelling introduction
-Easy-to-follow navigation, complete with lifestyle photography
-Fun image decorations to add visual variety
Eye-catching Giveaway banner at the end of the email

Subject Line: Victoria’s Got Something Special for You! 🎁

Pre-Header: Don’t miss her inspiring projects and a fun fabric giveaway.