Email Example #8

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Product Promotion 

Objective / Strategy:
To drive sales and traffic to the brand's website by highlighting top-rated products that are being sold at a discount and with a free product for a limited time only. This email ties in a festive holiday theme with product photos and reviews, while also showcasing the free product with purchase, adding further encouragement to make a purchase.

Messaging Approach:
Using the approach of "this is what our customers love," this email highlights some of Arrow Sewing's best-selling cabinets, each with a real customer review. Each product featured also has a discount and a CTA to shop on the website. The messaging in this email is clear and to the point, focusing solely on the amazing products, making the sale feel like a bonus.

Design Highlights:

-Festive, holiday-themed animated hero banner
-Holiday theme is continued throughout the email, using ornaments to show discounts
-A bold but simple color scheme makes the promoted products stand out
-Eye-catching banner at the bottom of the email showcases a FREE product with purchase

Subject Lines and Pre-headers (A/B Test):
A: ⭐️ “If I could give this cabinet ten stars, I would.” 
Give your workspace the upgrade it deserves.

Approach: Quality

B: Save Up to $700 on these fan favorites. 
Plus: Get a free Daylight lamp with purchase!

Approach: Discount

Variant A was the winner, with more opens and increased traffic to the site (although the results were not statistically significant).