Email Example #5

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Product Promotion

Objective / Strategy:
To sell product by promoting the monthly sale, which includes a free product and a discount. The email aims to keep users interested in the brand's sewing furniture, keep them up to date on new products, and encourages them to buy with urgency.

Messaging Approach:
This email is light on copy, focusing on the several products included in the promotion. The discount and free product are featured first in a fun, flashy style, followed by a brief description of what's on sale. Users who continue scrolling will find yet another promotion at the bottom of the email, along with easy-to-understand terms and conditions for the sale.

Design Highlights:

-Eye-catching colors and attention-grabbing patterns
-The product and the promotion are clearly displayed before the scroll
-Animation is used in the hero banner to further capture the reader's eye
-Clear, bold related product listings and CTAs make it easy to shop

Subject Line: Celebrate National Quilting Month with Us

Pre-Header: Get a FREE Kiwi with Purchase!*