Email Example #7

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Product Promotion

Objective / Strategy:
The purpose of this email is to drive sales. There are two products featured for this promotion, allowing the design and messaging to really highlight why the products are so special. The visual components aim to appeal to a creative female audience, while the copy not only boasts the product's features, but also helps the reader envision what their life could "look like" if they had this item.

Messaging Approach:
The messaging in this email focuses on why the reader would love the products. This email highlights the features of the sale items, while also painting a picture for the reader that allows them to envision themselves using and owning the product. Price reductions and CTAs are big and bold to encourage the reader to stop thinking and go straight to the website! Compelling headlines also pique the reader's interest, urging them to read more about the product and/or promotion.

Design Highlights:

-Photo of Arrow Creator and product collaborator, Christa, with the Christa Cabinet, establishes that this product is special and unique
-Copy is added to the creative, rather than plain text, to make it stand out (checklist in hero banner)
-Feminine, crafty aesthetic to appeal to the target audience
-Crisp product photography and eye-catching product GIF


Subject Line: Designed by the Pros, Tailored for Your Creativity

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