Email Example #9

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Product Promotion

Objective / Strategy:
To promote and sell the Kookaburra sewing cabinet by highlighting its unique features and benefits. This email aims to drive sales by showcasing the product's functionality and aesthetic appeal, targeting creative individuals who value organization and style in their sewing spaces. The messaging and design work together to create a sense of urgency and excitement, encouraging readers to make a purchase.

Messaging Approach:
This email features simple messaging, allowing the reader to focus more on the fun and bold design. Since this product is named after an animal (the Kookaburra bird), the messaging plays with the comparison and similarities of the two, adding a layer of interest and curiosity. In this email, the messaging is minimal but powerful.

Design Highlights:

-Unique and clever animated hero banner
-Eye-catching banner to highlight free product with purchase (including product photo)
-A helpful video (screengrab) to help users learn more about the product
-Bold, straightforward CTAs to get users shopping right away

Subject Line: Your Ultimate Crafting Companion

Pre-Header: Save $400 + Free Gift with Kookaburra!