Email Example #1

Client: Arrow Sewing

Store Type: E-commerce

Email Type: Post-Purchase Upsell

Objective / Strategy:
Drive post-purchase revenue by upselling a complementary storage product to customers who recently purchased a sewing cabinet. This audience had no prior history of buying add-on storage, making them ideal candidates for a timely, relevant follow-up offer. The email was designed to position the storage solution as the “next step” to complete their sewing setup, leveraging purchase momentum without coming off pushy.

Messaging Approach:
Supportive, solution-oriented tone emphasizing organization, maximizing space, and enhancing the overall sewing experience.

Design Highlights:
This email uses bold, bright brand colors to create a fun, eye-catching look that resonates with the sewing and quilting community, where color and creativity are everything. The layout balances playful design with functional clarity, making the product the star without overwhelming the reader. Despite the vibrant palette, all colors and text combinations meet WCAG AA standards for accessibility — proving that fun design and accessibility can go hand in hand.

Subject Line/Pre-Header:
SL: The Finishing Touch Your Studio Needs
PH: Make the most of every inch.