Your email color choices matter. Learn how WCAG 2.2 color contrast guidelines improve accessibility and boost engagement.
How we helped a hardware and home improvement client revamp their email marketing by rethinking their signup strategy.
What do you do when tasked with a re-engagement email campaign of 270,000 dormant email addresses? Here’s what we did!
Empower your customers by allowing them to customize their email preference center. We’ll explore the benefits and some examples.
How do we learn more about our customers’ preferences without sending them running in the opposite direction and instead engage them so they’re open to sharing?
Email deliverability can be quite complex, but knowing the basics is all you need as a small business owner. Here are three things you should know and one action item to positively impact your sender reputation.
Free Template
Snag My Email Framework
This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process.
