The Blog

Learn how to transform your company with strategic email marketing.

Hey, I’m Lauren

Self-proclaimed “email geek," I help e-commerce businesses unleash their email marketing potential.

My mission is to humanize email marketing with refreshingly honest education and consulting. And to teach more marketers to love email, too. 

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What do you do when tasked with a re-engagement email campaign of 270,000 dormant email addresses? Here’s what we did!

Re-Engagement Email Campaign for 270,000 Contacts: A Case Study

Been a while? Here's my sure-shot strategy to avoid rookie mistakes when re-engaging your e-mail audience!

Empower your customers by allowing them to customize their email preference center. We’ll explore the benefits and some examples.

Email Preference Centers: Benefits and Examples

Providing your audience with the power of choice results in a happy reader & recurring customer!

How do we learn more about our customers’ preferences without sending them running in the opposite direction and instead engage them so they’re open to sharing?

Case Study: How Live Polls Increased Click Rate by 53%

Here's some proof that giving your customers some extra special attention will make your sales soar!

Email deliverability can be quite complex, but knowing the basics is all you need as a small business owner. Here are three things you should know and one action item to positively impact your sender reputation.

Email Deliverability: Why Your Sender Reputation Matters

Sender Reputation is Everything

How do you get a customer to open an email? It’s not as difficult as you think. I’m sharing my top four tips on how to start.

Using Email Marketing to Build Customer Relationships

Ensure you land in your customer's primary e-mail folder by asking about their preferences.

Free Template

Snag My Email Framework

This is the framework I use for every email. It ensures each email aligns with the overall strategy and outlines essential email details, decreasing time spent on the dreaded back-and-forth email review process. 

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